A Fresh Look for Clark’s Market — and the Story Behind It
A Fresh Look for Clark’s Market — and the Story Behind It
If you’ve been in a Clark’s Market recently, you may have noticed something new — a refreshed look, updated logo, and a few changes to what you’re used to seeing from our brand. While our look is evolving, the heart of Clark’s Market remains exactly the same.
We know that the minute anything from a trusted brand starts to change, the sentiment becomes “Sigh. All good things must come to an end.” We disagree. We think all good brands continue to evolve and get better.
This year marks more than 20 years since our brand was last refreshed. Over that time, our communities have grown, our stores have evolved, and the way people shop for food has changed. It felt like the right moment to step back and ask ourselves an important question: Does our brand still reflect who we are today and who we aspire to be tomorrow?
You’ll notice that the Clark’s Market leaf remains an important part of our logo. The leaf has long been a symbol of our Aspen roots and our connection to the mountain communities we serve. In our refreshed brand, we updated and simplified the design to make it more modern and flexible while keeping the spirit of that symbol intact.
As part of the refresh, we updated elements of our visual identity — including our logo, colors, and typography. The goal wasn’t to change who we are, but to create a look that feels modern, welcoming, and true to the Clark’s Market experience.
Why Rebrand After 20 Years?
A brand is more than a logo (though a logo matters, just ask Cracker Barrel). It’s the story we tell about who we are and what we stand for. For Clark’s Market, that story has always been rooted in one simple belief: Food is love.
Food is a language understood around the globe. It is at the center of the most joyful celebrations and the hardest days of our lives. It is the offering we give to new neighbors and our oldest friends. The meals we share often become the moments we remember.
That’s why we believe joy belongs in every aisle.
As our company has grown and expanded into new communities across the Mountain West, we wanted our brand to better reflect that spirit — the joy, curiosity, and connection that define the Clark’s Market experience.
Our refreshed brand helps us express those values more clearly and consistently.
Rooted in Community
Clark’s Market has always been a community grocer first.
Every store we operate is part of a town or neighborhood with its own personality, traditions, and rhythms. Being a community grocer means we don’t just serve these places — we belong to them.
That’s why our approach has always been different from large national chains.
Our independence allows us to:
- Offer thoughtfully curated products
- Support local producers and partners
- Create experiences that feel personal and authentic
- Respond to the unique needs of each community we serve
It also allows us to build genuine relationships with our customers. We often say that we know how connected to a community our store teams are by how often they greet a customer by name when they walk in the store. At Clark’s Market, grocery shopping isn’t just a transaction—it’s part of the fabric of daily life.
A Spirit of Curiosity and Discovery
Another part of our brand that hasn’t changed is our curiosity. We believe grocery stores should be places of discovery and inspiration, not just shelves of products.
That means constantly exploring new ideas and new ways to serve our customers — from innovative programs that reduce food waste, to introducing exciting local products, to creating experiences that make shopping more enjoyable.
You’ll see this spirit reflected in everything from our product selection to the way our stores are designed. We want every visit to Clark’s Market to offer something new to discover.
Joy in Every Aisle
If there’s one idea at the center of our refreshed brand, it’s this: Joy belongs in every aisle.
We believe grocery stores should feel welcoming, inspiring, and full of possibility.
That joy comes from many places:
- Fresh ingredients that inspire great meals
- Friendly team members who truly care
- Local products that connect us to our communities
- Unexpected discoveries that make a grocery trip memorable
Our refreshed brand helps bring that spirit to life — with a look and feel that reflects our connection to the soil and the farmer and ranchers who grow, the creativity of the makers who make, and personality that make Clark’s Market unique.
Service That Sets Us Apart
Perhaps the most important part of the Clark’s Market story isn’t our logo or our stores — it’s our people.
From the beginning, we’ve believed that great service means treating every customer as if they are our only customer.
It means taking the extra step.
It means doing for one customer what we wish we could do for every customer.
That philosophy continues to guide our team every day, and it remains one of the most important ways we differentiate ourselves from larger chains.
The refreshed brand simply gives us a clearer way to express that commitment.
Built for the Next Chapter
This rebrand isn’t about changing who we are.
It’s about better expressing the values that have always defined Clark’s Market — independence, curiosity, trust, imagination, passion, and joy.
It’s about creating a brand that reflects the experiences we want to deliver every day in our stores.
And it’s about building a foundation for the future as we continue serving the communities that have supported us for so many years.
The Same Clark’s Market — Just a Fresh Look
While you’ll notice the new logo and updated look over time, what matters most about Clark’s Market remains the same. A commitment to great food. A passion for community. A spirit of discovery. And a belief that grocery stores can bring people together in meaningful ways.
Because at the end of the day, we’re not just selling groceries.
We’re helping create the meals, gatherings, and moments that bring joy to everyday life.
And that’s a story we’re proud to keep telling.